PR-231: Super White Stuff OTC 3-oz. roll-on

Super White Stuff OTC alleviates pain fast from constant aches stemming from muscle pain, backaches, arthritis, and more. Similar to the Super Blue Stuff OTC, the Super White Stuff OTC was developed for sensitive skin and has no added color, fragrance, or negative side effects. The natural pain relief cream, however, still offers all of the fast-acting pain relief ingredients that can aid in lessening general discomfort just 5 minutes after its use.

Super White Stuff OTC was created as an effective topical pain relief cream that is safe and easy to use for all ages. Directly targeting tissues and muscles to effectively treat pain, our over the counter topical pain relief cream can be applied again and again as an alternative to risky or dangerous oral medications. Both doctors and sports professionals have recommended and used Super White Stuff OTC for years, as it has proven to combat persistent body pain. Both young and old can take advantage of this powerful cream with its therapeutic benefits. Ideal for those with skin sensitivities, the cream is made from the world’s most powerful herbs.

This product offers a colorless, lightweight cream that leaves no residue or sticky feeling on the skin when used. Containing the powerful pain fighting ingredient of pure emu oil, Super White Stuff OTC consists of all natural ingredients without the use of dyes, chemical preservatives, or parabens. About 22 natural ingredients make up the cream, including menthol, MSM, emu oil, argan oil and 11 different therapeutic herbs. The special proprietary formula treats the symptoms on a deeper level, penetrating the surface to reach the source of pain and not just mask it.

In addition to being a pain reliever, Super White Stuff OTC can be used to manage skin conditions. The cream can be applied to burns to soothe the pain, with powerful antioxidants like vitamin C which moisturizes and improves the elasticity of the skin. Ingredients including vitamin E, emu oil and witch hazel extract are known to reduce the appearance of scarring and repair damaged skin. As an added bonus, improving muscle stiffness and increasing range of motion are also benefits from using the cream.

Many people use Super White Stuff OTC before and after workouts. Those who are regularly active find that it effectively warms the muscles and prevents pain. It is known to ease the discomfort from muscles and prevent joint pain caused by any type of strenuous workout. Minor inflammation from sprains, strains, and similar activities are also managed with the topical pain relief cream. The marigold extract targets sprains and strains and has been used for centuries to manage these specific types of injuries. The cream accelerates the recovery process in its ability to accelerate blood flow.

Super White Stuff OTC can also be used for individuals at risk for osteoarthritis. The product is able to manage the pain by slowing down the progression of the condition. In those already suffering with the condition, it is able to reduce body inflammation and soothe pain symptoms. With key ingredients like emu oil and MSM, the joints are able to be properly lubricated and stiffness is greatly reduced.

The effectiveness of Super White Stuff OTC Natural Pain Relief Cream with Emu Oil is due to our unique blend of over 20 natural ingredients – 11 of which are herbs. We do not disclose percentages regarding all of the ingredients in order to safeguard our proprietary formula. However, we will provide percentage ranges on the most common inquired about ingredients as well as some additional ingredient information.

ACTIVE INGREDIENT: MENTHOL, USP (1.40%)

Menthol, naturally derived from the peppermint plant, has a slight peppermint fragrance. Menthol is also used as a mild anesthetic to treat skin irritation, muscle aches and sunburns. When it is applied to the skin it stimulates the body’s cold receptors, producing a cooling sensation.

It is approved by the FDA as a pain reliever when applied topically at certain levels. To be registered as an over-the-counter topical pain reliever the FDA requires a minimum level of 1.25% of Menthol as an active ingredient. Super White Stuff OTC contains a level of 1.4% Menthol. In combination with our other ingredients, this amount was found to be the most effective for relieving pain. Higher levels of menthol is known to cause an unpleasant burning or freezing sensation on the skin.

NATURAL INGREDIENTS AND HERBS

Some of the natural ingredients found in Super White Stuff OTC have been used for hundreds of years as remedies.

Aloe Vera (Aloe Barbadensis) Leaf

Aloe Vera has been used by ancient kings and queens like Cleopatra because of its extraordinary beautifying and healing properties. It has been used for hundreds of years in herbal medicine all over the world to treat various conditions. Researches from the University of Maryland have found that Aloe Vera is more effective as an anti-inflammatory than one percent hydrocortisone cream. At Emu Therapy we only use 100% whole leaf Aloe Vera in all of our formulas.

Argan Oil

Argan oil comes from Morocco and is quickly turning into a go-to ingredient for many. It has gained exposure for its moisturizing and absorbing properties, which make it a great addition to our natural pain relief creams alongside emu oil, aloe, and other ingredients that help carry pain relieving menthol deep below the skin. Argan oil also shows promise reducing inflammation similar to emu oil. While argan oil is technically a tree nut oil, it has a very low occurrence of allergic reactions, and is even more rarely reported in connection with significant events, even with its increasingly widespread use.

Arnica Montana Flower Extract

Arnica Montana is an herb naturally growing in Europe that has many beneficial uses when applied externally. It has been used to reduce pain and inflammation, and is also known to help with bruising, which makes it a versatile addition to topical creams. As a homeopathic medicine, Arnica can treat epilepsy, seasickness, rheumatism, fever, and cough.

Bluebottle (Centaurea Cyanus, also Cornflower) Extract

Also known as "bluebottle”, cornflower Extract has historically been used for its amazing medicinal properties. It is commonly used to reduce swelling and joint pain, soothe irritated skin and curb anxiety.

Coriander (Coriandrum Sativum) Oil

Coriander oil is thought to have been first used around 5,000 BC in the Mediterranean area for muscle and joint pain. It contains anti-inflammatory and anti-spasmodic properties which help to promote circulation while relieving stiffness. It is also a common component in herbal remedies because of its antibacterial and restorative properties.

Emu Oil

The Australian Aborigine have used emu oil for over forty thousand years. Originally, they used it to relieve minor aches and pains, heal wounds quicker and to protect their skin from the harsh elements of the win and sun. The Aborigines introduced emu oil as a natural skin moisturizer and sun-screen to the first Europeans. Since then, emu oil has been widely used in the treatment of bruised and subcutaneous tissue, burns and dry skin.

Recently, emu oil has been used by modern man and studied by scientists for its anti-inflammatory properties. Though, the American FDA approves emu oil only as a moisturizer, more studies are being done on the therapeutic effects of emu oil. Among its many amazing properties, the oil has the ability to absorb quickly and deeply into the skin and carry with it oil-based ingredients like certain herbs and Vitamin C ester.

Emu Therapy uses only “Grade A” certified emu oil to ensure the oil has not been over-refined and the nutrients that make the oil work so well are kept. The range of emu oil in our product is between 4% and 7%, which we have found to be the best balance for making the other ingredients work to their maximum benefit.

Emu oil does not contain any irritating substances making it hypo-allergenic and does not clog any pores, making it non-comedogenic.

Feverfew (Chrysanthemum Parthenium) Extract

The herb feverfew, original to Europe but is now grown on several continents, has a long history in traditional medicine which includes use as a treatment for what is usually controlled by aspirin. It has historically been used as an effective treatment for migraine headaches, inflammations such as arthritis and for treating insect bites. Clinical tests have shown the use of feverfew may be more effective than other non-steroidal anti-inflammatory products (NSAIDS), like aspirin.

German Chamomile (Chamomilla Recutita) Extract

Extract from the flower end of the German chamomile plant contains chemicals which promote relaxation by slowing the production of prostaglandins, leukotrienes and histamines - all of which create the body's swelling response. Traditionally, German chamomile extract was used to treat a number of disorders, including fibromyalgia and bacterial skin diseases. It has recently been used to treat and prevent swelling in patients undergoing chemotherapy.

Grape (Vitis Vinifera) Seed Extract

Grape seed extract has historically been used for its medicinal purposes for thousands of years. It is derived from the seeds of red wine grapes, and modern scientists are now beginning to understand its potential to treat disease. Studies have shown that grape seed extract can help with circulation, aid in the healing of wounds and help decrease swelling caused by injury.

Grape seed oil can also be used as a natural preservative.

Limetree (Tilia Cordata, also Linden) Extract

Linden trees feature characteristic heart-shaped leaves and charming flowers are as practical as they are beautiful: extracts from the flowers and bark have been used as herbal remedies throughout Europe. The flowers contain tannins, oils and mucilage, all of which have been document as healing and soothing treatments for a range of ailments. Its many therapeutic effects include antibacterial, anti-inflammatory, and anxiety-reducing properties.

Marigold (Calendula Officinalis) Extract

Historically, the Marigold flower has been used on affected areas as a remedy for pain, sprains and swelling. It is thought to work as a stimulant by temporarily increasing vital processes. The Countrie Farme as early as 1699 mentioned the Marigold as a specific treatment for headache.

Methylsulfonylmethane (MSM)

Methylsulfonylmethane, commonly known as MSM, is a naturally occurring sulfur compound found in every cell of the body in small amounts and is necessary for healthy cells. (Please note: this compound is not the same as sulfa, an anti-bacterial agent. People with sulfa related allergies will not experience the same reaction with MSM).

Emu Therapy uses only the purest and most bio-available form of MSM, Opti-MSM®. Each lot is tested for water content, residual DMSO and heavy metals. It is made in a U.S. based single-purpose facility eliminating the potential for cross-contamination and impurities. The range of MSM in Super White Stuff OTC is 10 to 15% - we use this high percentage to ensure maximum results.

Nettle (Lamium Album) Extract

White nettle has been used for centuries as a vasoconstrictor, effectively reducing excessive blood flow. It can also be helpful to reduce varicose veins. It can be used internally for urinary and bladder problems. There are also applications for female and male reproductive issues.

Roman Chamomile (Anthemis Nobilis) Oil

Historically, Roman chamomile has been used to treat rheumatic disorders. The chemicals that are extracted from Roman chamomile's flower head are known for anti-inflammatory properties and muscle relaxation. When used in conjunction with other medicinal herbs, Roman chamomile extract can be a powerful aid.

Vitamin C

A fat-soluble form of Vitamin C, also known as ascorbyl palmitate, Vitamin C ester has many benefits both for skincare and as a powerful antioxidant. When applied topically, Vitamin C moisturizes, softens and promotes collagen synthesis.

Vitamin E

Vitamin E (Tocopheryl) has the ability to enhance physical strength and endurance while reducing muscle damage. It has been recommended by the American Heart Association for its beneficial antioxidants. Vitamin E, commonly believed to play a role in encouraging skin healing and reducing scarring after injuries such as burns, can also be used successfully as a natural preservative.

Willow (Salix Nigra) Bark Extract

In the early 19th century, a French chemist took the principal active ingredient from willow bark, and named it salicin. At the end of the century, a chemist at the Bayer Company in Germany used salacin to develop the world's most used medication. It is called aspirin, or acetyl-salicylic acid. Many well-known drugs come from this plant compound.

Recently, pain sufferers are returning to the natural sources of salicin to avoid the potentially dangerous side effects of synthetic aspirin. We only use the natural willow bark.

Witch Hazel (Hamamelis Virginiana) Extract

The witch hazel plant can be used for a variety of medicinal purposes. When used topically, witch hazel has been proven to relieve inflammation, itching, varicose veins, minor burns and bruises. Witch hazel extract's active chemicals, tannins, have been historically used to reduce swelling, fight bacteria, and repair skin damage.

+More Natural Ingredients & User Friendly Preservatives For Ease of Use

DIRECTIONS FOR BEST USE TO ACHIEVE QUICK PAIN RELIEF

• Apply thin coats more frequently instead of a large amount at one time.
• Pressure points – in addition to the area in pain, apply to the pressure point below and above the pain.
• If pain does not subside within 5 minutes, reapply immediately. Re-apply until pain subsides - pain is different for each individual.
• For a joint, such as a knee, elbow, or wrist - apply all the way around the joint and at least one or two inches surrounding the joint.
• For hands or feet - cover the area evenly with a thin coat plus apply to the wrist or ankle to ensure full coverage.
• For a large area such as the lower back - apply in a circular motion traveling just outside the area to make sure you have achieved full coverage.
• Apply before bedtime – many of our customers have reported that applying prior to bedtime delivers a more restful night.
• Use less over time – Super White Stuff OTC seems to have a cumulative effect – over time you may need less. When you notice this, continue to apply first in the morning and just before bedtime – this will help you maintain the relief you have gained.

Tip for hard-to-reach areas: The roll-on bottle works well for hard-to-reach areas like the back because its tall body gives a couple extra inches of reach.

QUESTIONS ABOUT OUR SUPER WHITE STUFF BRAND

WHAT IS THE DIFFERENCE BETWEEN SUPER BLUE STUFF OTC AND SUPER WHITE STUFF OTC?

Both are made from the same safe, natural and effective formula. The only difference is color and fragrance.

Fragrance:

• Super Blue Stuff OTC features a light pleasant fragrance of peaches with undertones of mint. We receive compliments from both men and women.
• Super White Stuff OTC has the natural fragrance of peppermint menthol but no added peach fragrance.

Color:

• Super Blue Stuff OTC has FD&C Blue dye added to for a soothing appeal.
• Super White Stuff OTC is formulated with no added color. It is an off-white natural color.

HOW DID YOU GET THE NAME “SUPER WHITE STUFF”?

Super White Stuff OTC is a variation of our original pain relief cream, Super Blue Stuff OTC. Super White Stuff OTC has the added benefit of containing no dye or fragrance making the product even more natural. Some customers who have high skin sensitivities prefer this version.

WHAT DOES THE OTC STAND FOR?

The term OTC is the abbreviation for the words “over-the-counter”. Over-the-counter drugs can be sold in the U.S. without a prescription. Our Super White Stuff OTC qualifies as an over-the-counter drug for pain relief and is registered with the FDA (Food and Drug Administration of the United States Government). The active ingredient is menthol from natural peppermint. Certain levels topically applied qualify as an analgesic pain reliever. Emu Therapy is very exact in the amount of menthol in our products because it has a slightly cooling effect, but too much can cause a burning sensation on sensitive skin. The menthol in Super White Stuff OTC Natural Pain Relief Cream is just right.

QUESTIONS ABOUT OUR PACKAGING

I PURCHASED THE SUPER WHITE STUFF OTC 4-OZ JAR AND 3-OZ. ROLL-ON, BUT THEY FEEL DIFFERENT ON MY SKIN?

The Super White Stuff OTC 3-oz. roll-on contains a slightly thinner viscosity making the Super White Stuff OTC cream easier to flow out of the roll-on applicator. This is the only difference between the two applications.

QUESTIONS ABOUT SUPER WHITE STUFF APPLICATION

WHAT DOES SUPER WHITE STUFF OTC SMELL LIKE?

Super White Stuff OTC has a light smell of menthol that comes from the natural peppermint ingredient in the product. The scent vanishes while the product continues working. It has no added fragrance to mask unpleasant odors because there are no unpleasant odors.

HOW DOES SUPER WHITE STUFF OTC FEEL ON THE SKIN?

Super White Stuff OTC is cooling and soothing to skin. It contains no arnica or capsicum which can sometimes cause a burning sensation on sensitive skin. Super White Stuff OTC is also balanced in menthol to prevent an overly “icy” or “hot” feeling on skin. “At last a pain reliever that doesn't hurt when you use it”.

SHOULD I RUB SUPER WHITE STUFF OTC COMPLETELY INTO MY SKIN?

No, it is preferable to not massage Super White Stuff OTC into the skin. You only need to lightly pass your hand over the area 3 to 6 times to ensure that a uniform thin coat is applied to the region. Super White Stuff OTC will soak into your skin within minutes and you can go on with your day.

A key ingredient is emu oil – emu oil carries the other ingredients transdermally through the layers of your skin. This is why it works quickly and is also non-greasy.

SHOULD I WASH MY HANDS WHEN USING SUPER WHITE STUFF OTC?

It is recommended as follows:

• Apply Super White Stuff OTC to clean, dry skin with clean hands
• If you apply Super White Stuff OTC to your hands or wrists for pain, wait a few minutes for the product to soak into your skin before washing your hands.
• Avoid touching eyes, mouth and other sensitive skin areas or eating finger foods until your hands have been washed.
• Wash your hands with cool water after applying Super White Stuff OTC

Tip for times when you cannot wash your hands: Many of our customers prefer the convenience of a roll-on when they are travelling or away from home.

WHAT IF I DON’T FEEL ANY BETTER AFTER USING SUPER WHITE STUFF OTC?

(See Directions Tab)

I PUT SUPER WHITE STUFF OTC ON IN THE MORNING, AND WHEN I TOOK A SHOWER, IT SEEMED TO GET STRONGER. IS THIS NORMAL?

Yes, as a user of Super White Stuff OTC, you should be aware of the following:

• Water on the area of application can “reactivate” the product. This is not a problem but the stronger sensation may feel slightly less comfortable to you.
• Hot water will cause this feeling more than cool water.
• You should avoid overexposure to hot water for a few hours after applying Super White Stuff OTC.
• Apply less Super White Stuff OTC than normal if you know you will be exposed to hot water.

IF I DO GET SUPER WHITE STUFF OTC IN MY EYES, WHAT SHOULD I DO?

If Super White Stuff OTC gets into your eyes or other sensitive areas, do the following:

• Wash your hands with cool water and soap to remove the Super White Stuff OTC from your hands.
• Wash or flush the sensitive area with cold water; include the surrounding area to ensure that all the Super White Stuff OTC has been removed.
• If irritation continues, contact a medical professional.

IS IT OKAY TO APPLY SUPER WHITE STUFF OTC OVER CUTS AND SCRAPES IF THERE IS PAIN IN THE SAME AREA?

No, do not apply Super White Stuff OTC to an area if you notice a rash or have a cut or tear on the skin. Emu Therapy hopes that you find the following information helpful:

• You should not apply Super White Stuff OTC to open sores or area other than healthy skin. It will cause burning and irritation.
• Rashes can be further irritated by some of the ingredients in Super White Stuff OTC.
• Consult a medical professional for advice on what to do about pain or soreness if the area has an open wound or rash.

In the event that Super White Stuff OTC is accidentally applied to an area with a rash, cut, or sore, flush with cold water immediately. If Super White Stuff OTC cannot be safely washed off and you feel discomfort, contact a medical professional immediately.

AFTER I USED SUPER WHITE STUFF OTC, I NOTICED A RASH OR OTHER TYPE OF ALLERGIC REACTION. WHAT SHOULD I DO?

While this is a very rare occurrence, if you notice any type of reaction to Super White Stuff OTC, cease use immediately and proceed with the following:

• Contact a medical professional if you are concerned about your reaction.
• If the reaction poses a serious threat, call an emergency medical number.

I WAS ON A CRUISE AND GOT A BAD SUNBURN. I USED SUPER WHITE STUFF OTC AND IT TOOK IT AWAY. IS IT OKAY TO USE FOR SUNBURN?

Effective sunburn relief begins with products formulated to not only cool burning skin, but those with active ingredients to heal the epidermis, dermis, and subcutaneous layers.

Anesthetic properties relieve pain temporarily and can provide comfort and relief for severe sunburn, but effective treatment requires deep moisturization and healing for proper skin cell development.

For sunburn relief, the most effective skin care products contain formulations with Emu Oil, Aloe Vera, and Menthol, all of which are found in our Super White Stuff OTC, to not only soothe and cool burns, but to provide long-term healing and repair of damaged skin.

QUESTIONS ABOUT OUR INGREDIENTS

DOES SUPER WHITE STUFF OTC NATURAL PAIN RELIEF CREAM CONTAIN PARABENS?

Super White Stuff OTC contains no chemical parabens and is manufactured using natural preservatives –“NATURAL” is the healthy preference.

I HAVE HEARD MANY NEGATIVE REPORTS LATELY ABOUT THE DANGEROUS SIDE EFFECTS OF PILLS AND DRUGS. WHY IS SUPER WHITE STUFF OTC PAIN RELIEF CREAM SAFE?

Super White Stuff OTC is formulated using many time-tested natural ingredients. (See Ingredients Tab). It is convenient and applied topically to the skin only where you need it.

It is not an ingestible (pill, tablet or capsule) that can affect parts of your body that you may not want affected. Super White Stuff OTC is the choice for natural pain relief with NO negative side effects.

OTHER QUESTIONS

SHOULD I BE CONCERNED IF MY SUPER WHITE STUFF OTC WAS EXPOSED TO VERY HOT OR VERY COLD TEMPERATURES DURING DELIVERY?

Though long periods of extreme temperatures will eventually degrade the product, the vigorous stability testing we put our products through indicates that a day or weekend in the mail should not make a noticeable difference. A couple of tips:

• If your product seems to be less viscous(meaning less thick and creamy), it should return to normal after returning to room temperature.
• If your product seems mottled or clumpy it may have been exposed to extreme cold, allow it to return to room temperature and shake vigorously. This should allow it to return to normal.

In both cases, the ingredients’ effectiveness will not be diminished.

CAN SUPER WHITE STUFF OTC BE USED FOR CHILDREN?

Many families use Super White Stuff OTC for children. They usually prefer it to pills. Because we are registered with the FDA, it is required that we put on our label “check with a doctor for children under 2”. If a child under 12 is suffering from arthritis symptoms, it is recommended that you consult a doctor for a potential diagnosis of juvenile arthritis. The doctor may recommend continued use of Super White Stuff OTC, but it is important to involve a health care professional.

Did we answer all your questions?

If not, no problem simply call us at 800-289-0589 or email us at CustomerCareTeam@EmuTherapy.com and we can help you!